Our purpose
Together, our purpose is solving problems and championing ambitions to make a positive and lasting difference to the lives and businesses of others.
At Cripps, our purpose is ‘why’ we do what we do. It radiates through our values, vision and strategy. Our purpose is as much about exceptional service and high performance as it is about being caring and active participants in our communities and environment.
To me, purpose means looking at what we do through a different lens. We have a responsibility to understand the true impact of our actions, and our inaction. Understanding this better means we can make wiser decisions about how to increase our positive impact whilst treading more lightly.”
Pete Kenyon, Partner, Commercial
Our purpose pillars.
Purpose is not solely about responsibility. Nor is it a one way ‘giving back’. Purpose is about creating shared value between business and society in the twenty-first century.”
Liz Carter, Purpose & Impact Senior Manager